Professor Scott Galloway of New York University, after visiting a close friend’s house, shared the story of their family’s 11-year-old son.
`The boy was lying on his side on the couch, holding his phone and watching TikTok. About an hour later, his face seemed hypnotized, his eyes were wide open and his fingers were constantly swiping on the screen.`
Mr. Galloway raised TikTok’s `addictive` properties to a new level and compared it to a form of `digital cocaine`.
`I downloaded the app, learned about it and started watching short 15-second videos. An hour later, I was startled and wondered how quickly my afternoon had passed,` Koetsier said.
`ADDICTIVES`
According to Bloomberg, TikTok is the most downloaded application in 2021, and has more than one billion users globally.
“This will definitely become a big threat to Google and Facebook.
Considering the total number of monthly active users, TikTok is somewhat inferior to Facebook (2.9 billion) and Instagram (2 billion).
According to data from Omni Core Agency in March, TikTok users are mainly the younger generation.
`If data is the new oil, then surely TikTok is providing the highest quality oil in the world,` commented the Guardian.
According to Bloomberg, the average time spent using TikTok by US users is about 29 hours/month, more than Facebook (16 hours) and Instagram (8 hours) combined, according to mobile researcher Data.ai.
In fact, TikTok is expanding into the field of e-commerce – an ambition that is gradually blurring the lines between social networks and online shopping applications.
“TikTok is TV for Gen Z,” said Jo Cronk, President of marketing agency Whalar.
SECRET ALGORITHM
Not only considered an `addict` for young users, TikTok itself has now also become an indispensable part of communication campaigns.
Richard Henne, co-founder of clothing brand Ivory Ella, said his company regularly uses TikTok to attract young girls and Gen Z. Henne previously spent a quarter of his marketing budget on Facebook and Instagram.
Instead of tracking users like Facebook does, TikTok, along with AI, distinguishes and selects user interests, then uses algorithms to help them reach the right ads and relevant content.
The expansion worries Mark Zuckerberg, who also asserts that Congress hindering American innovation will only help Chinese companies like TikTok escape antitrust scrutiny.
“Currently, we’re recommending content to show on Facebook and Instagram based on your friends and following lists.
This method was used by TikTok, owned by ByteDance, to promote the application to reach 1 billion monthly users.
However, to be fair, in the effort to attract users, TikTok, despite being `copied`, is still leading the game.
According to experts, there is currently almost no AI algorithm more comprehensive than the short video social network TikTok.
The billion-dollar money-making machine TikTok: Invading the advertising field, its expansion scale is equal to that of Twitter and Snap combined, threatening to usurp the throne from Facebook to Google.
Logan 
Eliana